bestsmile
The Brand Refresh Redefining a Wellness Leader:
From Supplier to Innovation Partner
At the time of this collaboration, Bestsmile was Switzerland’s fastest-growing dental brand, operating more than 30 clinics nationwide and reshaping orthodontic care. The ambition was bold: to be seen not only as a dental provider, but as a recognizable lifestyle brand. This case captures the brand at its peak moment of cultural and commercial momentum.
Challenge
The dental care market is fragmented and trust-sensitive. Cosmetic treatments like aligners and veneers often suffer from low consumer understanding and negative associations.
Bestsmile needed to:
Build nationwide
awareness
Brand & Creative System
A unified identity system ensured consistency across 30+ clinics and all customer touchpoints. Visual language combined medical clarity with lifestyle aesthetics. Tone of voice shifted from technical to transparent and confident. Campaigns and motion-led content translated complex orthodontic procedures into engaging, easy-to-understand narratives.
Content & Motion
Education became a growth lever. We translated complex treatments into structured visual storytelling, using motion design to increase comprehension and reduce hesitation. Content strategy reinforced brand authority while maintaining warmth and accessibility.