VALEMIS
The Brand Refresh Redefining a Wellness Leader:
From Supplier to Innovation Partner
VALEMIS is a Swiss collagen and gelatin leader with over a decade of global reach. Under new leadership, the ambition was to build on its strong foundation and expand from trusted supplier to forward-thinking innovation partner. While the business had earned credibility through quality and global partnerships, its identity did not fully reflect its depth or long-term vision.
Brand Identity System
A modular dot derived from the “I” became the brand’s core symbol, representing focus, precision, and formulation. Noto Sans and Inter bridge heritage and modernity. A monochrome palette paired with vibrant yellow signals innovation. Photography emphasizes ingredient purity, transformation, and scientific credibility.
Scientific Communication & Brochures
We redesigned brochures to reflect the same strategic consistency as the core brand. Complex information was structured into intuitive layouts, improving readability and flow. Custom scientific graphs and data visualizations were developed to translate research into accessible insight.
Social Media & Content
We built a scalable content framework structured around four pillars: education, innovation, trends, and values. A refined LinkedIn system and modular templates allowed VALEMIS to scale content consistently. The brand began speaking with one voice.
+79% follower growth (organic)
3.5% engagement rate (> LinkedIn B2B average)
+27.900 impressions in 12 months
In a market often driven by commodity logic, VALEMIS now stands apart with a clear and differentiated brand presence. The brand reflects the depth of the business. Communication reinforces partnership. The system supports long-term growth.
